Cluster approach is a Drive to scale up the infrastructural and production chain at Handicrafts clusters which have remained unorganized and have not kept pace with the modernization and development that have been taking place so far.
Consequently, there has not been any addition of fresh impetus of development and optimum realization of output in the handicrafts sector, which is not only the backbone of long traditional heritage and cultural linkages. The prospects of this sector lie in infrastructural Upgradation, modernization of the machinery and product diversification. Innovative manufacturing as well as designing know-how, furthered by brand building of the native products hold the key to creating a niche market for the products manufactured by the clusters.
Organization has promoted a Cluster, on ‘Zari Embroidery’ under AHVY in Khanakul-I & II Block of Hooghly and Udaynarayanpur Block of Hooghly district, W.B. sponsored by D.C.(Handicrafts), Ministry of Textiles, Govt of India.